{"id":4037,"date":"2025-02-22T21:16:25","date_gmt":"2025-02-22T21:16:25","guid":{"rendered":"https:\/\/mwolstein.com\/?post_type=portfolio&#038;p=4037"},"modified":"2026-04-16T23:34:22","modified_gmt":"2026-04-16T23:34:22","slug":"fortna","status":"publish","type":"portfolio","link":"https:\/\/www.mwolstein.com\/?portfolio=fortna","title":{"rendered":"Fortna"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4037\" class=\"elementor elementor-4037\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6657bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6657bb5\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cd8df6\" data-id=\"3cd8df6\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-436a38c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"436a38c\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c1a2e4\" data-id=\"7c1a2e4\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb1603f elementor-widget elementor-widget-text-editor\" data-id=\"fb1603f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"313\" data-end=\"345\"><span style=\"color: #999999;\">4+ Years of Impact at Fortna<\/span><\/h3><p data-start=\"347\" data-end=\"643\">As the lead UX Designer and manager at Fortna, I was entrusted with the autonomy to shape the user experience on my own terms. This responsibility allowed me to drive meaningful change across multiple projects, consistently delivering solutions that enhanced both usability and business outcomes.<\/p><p data-start=\"645\" data-end=\"824\">One of my most significant contributions was redesigning the decant flow process. The following animated GIFs illustrate the dramatic transformation that resulted from my designs:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1650a21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1650a21\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eae7c54\" data-id=\"eae7c54\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5569d7 elementor-widget elementor-widget-image\" data-id=\"d5569d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mwolstein.com\/wp-content\/uploads\/2025\/02\/ezgif.com-resize.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fcf64f\" data-id=\"5fcf64f\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09c8527 elementor-widget elementor-widget-image\" data-id=\"09c8527\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mwolstein.com\/wp-content\/uploads\/2025\/02\/New-gif.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc10bf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc10bf6\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42d79fd\" data-id=\"42d79fd\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-835ee86 elementor-widget elementor-widget-text-editor\" data-id=\"835ee86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"905\" data-end=\"1016\">These images highlight the before-and-after comparison of Fortna&#8217;s decanting process. Key improvements include:<\/p><ul data-start=\"1018\" data-end=\"1520\"><li data-start=\"1018\" data-end=\"1143\"><strong data-start=\"1020\" data-end=\"1054\">50% Reduction in Screen Count:<\/strong> Simplified workflows to eliminate unnecessary screens, streamlining the user experience.<\/li><li data-start=\"1144\" data-end=\"1253\"><strong data-start=\"1146\" data-end=\"1170\">Enhanced Navigation:<\/strong> A more intuitive layout that reduces cognitive load and increases user efficiency.<\/li><li data-start=\"1254\" data-end=\"1380\"><strong data-start=\"1256\" data-end=\"1283\">Improved Visual Design:<\/strong> Reduced screen flicker and flash to minimize eye strain and improve comfort during extended use.<\/li><li data-start=\"1381\" data-end=\"1520\"><strong data-start=\"1383\" data-end=\"1416\">36% Faster Decanting Process:<\/strong> A performance boost that directly impacts operational efficiency, resulting in measurable time savings.<\/li><\/ul><p data-start=\"1522\" data-end=\"1967\">These results were derived from A\/B testing with 60 participants, split between industry professionals and individuals with no warehousing experience. Despite varying backgrounds, the results were consistent across the board, demonstrating the universal effectiveness of the new design. The tests were double-blind to ensure objective feedback, meaning participants were unaware of the design changes or which version they were interacting with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a57541d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a57541d\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a35dcb9\" data-id=\"a35dcb9\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ffb991 elementor-widget elementor-widget-image\" data-id=\"3ffb991\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mwolstein.com\/wp-content\/uploads\/2025\/02\/Cycle-Count.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530eb44 elementor-widget elementor-widget-image\" data-id=\"530eb44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mwolstein.com\/wp-content\/uploads\/2025\/02\/Decant.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-398ffee\" data-id=\"398ffee\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4740133 elementor-widget elementor-widget-image\" data-id=\"4740133\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mwolstein.com\/wp-content\/uploads\/2025\/02\/Pack.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7e248 elementor-widget elementor-widget-image\" data-id=\"2c7e248\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mwolstein.com\/wp-content\/uploads\/2025\/02\/Pick.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd0ae0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd0ae0\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f37ccb\" data-id=\"1f37ccb\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b8db21 elementor-widget elementor-widget-text-editor\" data-id=\"4b8db21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to this high-impact project, I was responsible for the complete redesign of Fortna\u2019s Warehouse Execution System (WES), Warehouse Control System (WCS), and Optislot (slot optimization system). Due to security and confidentiality protocols, I\u2019m unable to publicly share these designs, but I am happy to provide a detailed walkthrough in a live setting or video conference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>4+ Years of Impact at Fortna As the lead UX Designer and manager at Fortna, I was entrusted with the autonomy to shape the user experience on my own terms. This responsibility allowed me to drive meaningful change across multiple projects, consistently delivering solutions that enhanced both usability and business outcomes. One of my most [&hellip;]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_cat":[],"portfolio_skills":[],"class_list":["post-4037","portfolio","type-portfolio","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4037"}],"version-history":[{"count":12,"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4037\/revisions"}],"predecessor-version":[{"id":5738,"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4037\/revisions\/5738"}],"wp:attachment":[{"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4037"}],"wp:term":[{"taxonomy":"portfolio_cat","embeddable":true,"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_cat&post=4037"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.mwolstein.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_skills&post=4037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}